Preparations for Olympics in Sochi 2014 are Well Under Way

The Rosa Khutor Alpine Resort, which will host the Alpine skiing event, amongst others.

While preparations for Sochi 2014 are well under way as the pictures show, with 500 days to go to the Olympic Games, the slogan has been revealed as “Жаркие.Зимние.Твой.”, which roughly translates to “Hot.Cool.Yours.” Netizens have lashed out against the slogan, sparking a trend on Twitter to suggest humorous alternatives, while the perennial dispute about the legacy of the Games continues.

Preparations at the foot of the hill are in full swing

From BigPicture.ru:

Preparations for the Sochi 2014 Olympic Games

At the weekend, BigPicture were pleased to inspect Sochi in the run-up to the games. Our first impression after landing was that the town was solid with construction sites and traffic jams. Seriously, at times it seemed that the country’s entire construction industry had migrated to the Sochi region. Anything and everything is being built: roads, buildings, sports facilities, hotels, and so on.

We attended the opening of the Olympic technology centre, which was launched by the companies Rostelekom and Krasnaya Polyana at the base of Rosa Khutor Alpine Resort, which will host the Olympic Alpine skiing competition.

[Note: Rosa Khutor is the image at the top of this post]

A mock-up of the hill once the slopes are completed

The view from the cable-car gondola as it leaves the foot of the hills

Buildings are currently under construction across Sochi

The ski run will go under the high-speed gondolas that climb the mountain

The top of the ski run

A digger prepares the end of the ski runs.

Comments from BigPicture.ru:

evalotta:

If you knew how much trouble the Olympics has brought and is bringing to the local residents … almost no-one’s happy that the Games will be here.

dyaster: (responding to above)

Well, all of this will be left to the local residents, so the flow of tourists after the Olympics will only increase … no?

***: (also responding to evalotta)

I’m more than certain that local residents weren’t happy when they were evicted and the Eiffel Tower was built in their place, or the Champs Elysées, or the Hermitage, or Red Square, and all the rest. It’s not possible that everybody is always happy. The value of what’s being created now will be appreciated by our descendants.

evalotta: (responding to above)

The descendants of the bureaucrats will appreciate a huge amount of laundered money.

Ирина:

At least read the site “PrivetSochi”. There they explain clearly the situation in the town and with the residents. And yet, here’s another post praising the Olympics that I want to spit on.

dyaster: (responding to above)

We were in Sochi for two days, and we wrote about what we saw. We were in your wild traffic jams, we saw your unfinished construction sites. Yeah, that’s all there. But you can’t deny that you’ve got a new, modern airporst, they’re building roads, they’re building a European ski resort, really, can you?

Ledi And…..:

Everything that’s left after the Olympics will be scattered amongst the bureaucrats. Once again they’re lying to us, and they won’t give us anything.

dyaster: (responding to above)

Little optimist :D

Comments from Twitter:

@pchelaaya: Have you heard the slogan for the Sochi Games? “Hot.Cool.Yours”! There are 500 days left to wait, but I don’t think it’s got anything to do with it!

@k__autumn: With 500 days to go until the opening ceremony of the Olympics, the Sochi Organising Committee 2014 have presented the games slogan – “Hot.Cool.Yours.” Terrible!

@algorbunov: They say that the first slogan they chose for the Games in Sochi was “Winter with Blackjack and Hookers, but at the last moment, they changed it to “Hot.Cool.Yours.”

@dema_sochi: Hot. Fluffy. Bumblebees. #sochi

@a_konyaev: We’re buying. We’re selling. We’ve forgotten about sport.

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  • Bosa

    Hot. Fluffy. Bumblebees.

    gets my vote

  • Jojo

    Sofa!!!

    • http://redhotrussia.com Augis

      You should say “Divan” instead… and preferably add “Blya” in the end.

  • vince

    “Hot.Cool.Yours”! Does that slogan actually mean anything Augis?

    • http://www.russiaslam.com Joe Innes

      In all honesty, it makes about as much sense in Russian as it does in English. Although “Hot.Cool.Yours” is the official English version of the slogan, the Russian is “Жаркие.Зимние.Твой”. The first word means “hot” literally, but can also mean “passionate”. The second word is more literally “wintery”. However, this doesn’t sound very exciting, and I think that “cool” works well because it has the same sort of double meaning in English as the Russian word for “hot”. The last word is just “yours”, with no additional meaning.

      Hope that clarifies it a bit for you!

      Joe

    • http://redhotrussia.com Augis

      I think it does make sense. Taking in account that “Зимние” means “Winter”, each of these three adjectives is meant to be used in front of “Olympic Games”.

      And then we get the following:
      Hot (Olympic Games). Winter (Olympic Games). Your (Olympic Games).

      But for the slogan only adjectives are used, making the slogan’s rhyming similar to the famous “Faster. Higher. Stronger.”

      • vince

        Oh that does make sense thanks for the clarification Augis and Joe

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